StayCraft MediaStaycraftMedia

What we do

Marketing built for stays, not for everyone.

Every service below exists for one reason: to make your property easier to find, easier to trust and easier to book. Choose a full partnership or the pieces you're missing.

01 — Service

Social Media Management

Full day-to-day management of Instagram, Facebook, TikTok and the other platforms your guests actually use.

We own the calendar, the posting, the captions and the consistency so your property shows up with intent every week — not whenever there's a spare moment between turnovers.

  • Platform setup, optimisation and bio/link strategy
  • Full content calendar planning and scheduling
  • On-brand captions with local and travel keywords
  • Consistent publishing across feed, Stories and short-form
Discuss this service

02 — Service

Content Creation

Strategic posts, carousels, captions, graphics and branded content built around your property's personality.

Every asset is designed to make a scrolling traveller stop, save and imagine themselves in the space — supported by a visual system that stays recognisable across every post.

  • Feed posts, carousels and educational graphics
  • Branded templates, typography and colour system
  • Photography direction and shot lists for hosts
  • Guest-facing copywriting and caption frameworks
Discuss this service

03 — Service

Reels & Short-Form Video

Reels, TikToks, property tours, behind-the-scenes moments, local guides and trend-driven video.

Short-form is where discovery happens for stays. We plan, edit and publish video built for reach — from cinematic walkthroughs to the neighbourhood guides guests search for before booking.

  • Cinematic property tours and room reveals
  • Local guides, hidden gems and area highlights
  • Trend-driven edits with licensed-safe audio guidance
  • Hooks, captions, covers and on-screen text
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04 — Service

Social Media Strategy

Audience research, competitor analysis, content pillars, posting strategy and growth planning.

Before anything is posted we define who your ideal guest is, what makes your stay different, and the content pillars that connect the two. Strategy is revisited every month, not filed away.

  • Ideal-guest and audience research
  • Competitor and market positioning review
  • Content pillars and messaging framework
  • Platform-specific growth and posting plan
Discuss this service

05 — Service

Community Management

Responding to comments and messages while building an audience that returns and refers.

Enquiries arrive in the DMs. We answer promptly and on-brand, nurture followers into guests, and keep your comment section active — a signal both travellers and algorithms notice.

  • Comment and DM responses in your brand voice
  • Enquiry handling and hand-off to your booking flow
  • Proactive engagement with travel and local communities
  • Saved-reply library and FAQ responses
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06 — Service

Brand Development

Naming direction, visual identity, tone of voice and positioning that lifts a listing into a brand.

Properties that feel like brands command attention and loyalty. We shape the identity layer — look, language and story — so your stay is remembered long after the scroll.

  • Positioning and brand story development
  • Visual identity direction and asset kit
  • Tone of voice and messaging guidelines
  • Multi-property brand architecture
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08 — Service

Monthly Analytics & Reporting

Monthly performance reports with actionable insights and clear recommendations.

You'll always know what was published, what performed and what changes next month. No vanity dashboards — just the metrics that inform the next round of content.

  • Reach, engagement, saves and profile-action tracking
  • Top and underperforming content breakdown
  • Insights translated into next-month actions
  • Strategy check-in or call to review together
Discuss this service

Free 30-minute call

Not sure which services you need?

Tell us about your stay and we'll reply honestly with what would move the needle first.